8 Benefits to Building Niche Websites

Categorized | Blogging Tools and Tips

8 Benefits to Building Niche Websites

A “niche” refers to a targeted market with profit potential that is not too broad of a topic with tons of competition. For example, weight loss is not a niche – it is too broad.  But, Dog Training would be a specialized niche, with Training Large Breed Dogs as a micro-niche.

Consider this question “What do most people go online for?”

The answer is obvious: information.  What is the most typical way people search?  Using specific keywords.  It is pretty unlikey someone is going to the Internet and just doing a search for “computers.”  They are probably going to type in a search more specific like “computers for gamers” or “computers for less than $500.”  You get my point.

The whole idea is to realize the benefits of building niche blogs and then find the niche markets out there and start building. So, here are the benefits.

1.  Search Engines Absolutely Love Niche Sites

If you don’t know by now Search Engines love content and what do niche content sites contain? Yep… Content. The more content you have to offer, the more pages you’ll get listed within the search engines, which then gives you more exposure to your target audience from within the search engines and more chances for you to profit.  Not only that, but with targeted keywords, you can have a great chance of getting to the top of the search engines.  Good keyword research is essential – Market Samurai offers a free trial – well worth checking out!

2. Information is Targeted Towards Niche

Niche websites are designed with targeted keywords in the title.  When people are searching for specific information, your site will provide that.  Having a specific niche focus on specific information in that niche.  People will not have to peruse through hundreds of pages or tabs to find exactly what they are looking for.  The blog name will depict the information to appeal to your target audience and feed their hunger for information.

Remember what I preciously mentioned — people come online for information.

3. Targeted Ads on Your Site

If you use Google Adsense, many times the ads do not correlate with your blog. Often times if you have a niche site, the ads will be more targeted.  This is good for visitors to your site.  If they come to a weight loss site, but are only interested in healthy diets, they may not see those ads due to wide range of ads that can fall under “weight loss.”  Now, if someone is interested in a specific niche, say Dell Laptops, it is likely the ads on your site will contain Dell Laptops.

4. Get Paid through Targeted Affiliate Programs

An affiliate is someone who essentially earns commissions for referring other peoples products.  The commissions range from 4-10% for physical products and 50-75% for digital products, like eBooks or short reports.  Having a niche site allows you to target a specific product by offering a customer specifically what they are looking for.  If you have a niche site about training large breed dogs, a customer is likely very interested in this topic if he came to your site.  If you are selling a product related specifically to that niche, there is a good chance that consumer will buy it from your link while they are perusing your site.

5.  Provide Readers Deep Knowledge on a Subject


If you have a broad topic, there is no way you will become the “expert” with all that competitiion out there. When you are writing about a specific niche, it’s easier to get focused and find topics to write articles. You will supply deep knowledge about all of the topics related to your blog’s niche. By having a narrowed down niche, readers will be able to find all the information they  need on one site. Once you get the hang of it, it’s a matter of getting into that habit of writing blog posts and pages and publishing them regularly.

6. Great Way to Get Started Blogging

Creating an authority site can take time to build and require a lot of dedication to creating useful blog posts.  An authority site is one that people come to when looking for general information on a topic.  My Inspired to Write, Internet Marketing Inspiration, and even this site take a lot more time to maintain since they are not niche sites.  If you have a niche in mind, it would not take long to get it started, populate it with traffic, and get it tanked high in the search engines.

7. Multiple Niches to Choose From

If you are thinkng about a topic you want to write about, you can break that topic into specific niches to get more traffic.  There are so many topics to choose from, you would be able to come up with a dozen or so sites using this method.  For example, if you like to write about fishing, you could break that down into Bass Fishing, Trout Fishing, Fly Fishing, etc,  You could even go down into the microniche leel and create a website about Fly Fishing in Montana.  You can see how one topic can lead to many niches.

8. Make Money in Many Ways

Lastly, and maybe the whole point of having niche websites, is you can make money in many ways.  I already mentioned Google Ads and Affiliate marketing.  Those are just two ways.  Other ways you can make money with niche sites include:

  • Selling your own product
  • Creating free reports to list build (which can potentially lead to a lot of money)
  • Selling Clickbank products
  • Creating multiple sites to add more income

So, with the above benefits, what are you waiting for?

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