Simple Blog Marketing Guide For Beginners

Simple Blog Marketing Guide For Beginners

affiliatemarket_graph_02Blogs have long surpassed a simple platform for sharing personal stories and pictures with family and friends.  The world of blogging today has morphed into money making online business.  With blogging platforms like WordPress, there are virtually unlimited designs and functions you can use for an online blog.

The ease of creating a blog shares both edges of the proverbial sword.  On one hand, it makes it simple for anyone wanting to start his or her own blog very easy.  Conversely, with there being so many blogs out there in cyber world, how do you make yours known?  Not only do you want any old traffic, but you want quality traffic, especially if you are trying to make money from your blog.

Even if it is not a money-making blog, unless your goal really is for only family and friends to read, you still want traffic.  I am going to go ahead and assume you want people to read it.

There are several things that you can do to make your blog marketing a success, and we are going to cover some of them right here.

Domain Name and Blog Title

You blog title should relate to your niche using highly targetable keywords. For example, if you are trying to promote a blog about skiing in Colorado, those keywords should be in your domain name.  Google Keywords Tool is your friend here and a great tool to look at keyword competition and traffic.

If you want to take it up a notch, Market Samurai is a simply amazing tool that will do all the research for you with by toggling a few buttons.  This takes all the guesswork out it and looks not only at keyword traffic, but relevancy, competition, monetization, SEO competition, and much more.  It is a top-notch keyword research tool that you can take advantage of in their FREE trial.

Search Engine Optimization

Keyword research is a large part of SEO, but there are other things that you need to do to make your blog optimized for search engines including meta tags, quick load time, content, currency of blog, backlinks, post originality, balance of links, and other little tips and tricks.

SEO will help get your blog out there and read, and will also help you get a better ranking with Google and other search engines. Getting on page one of search engine results is something that will produce more traffic.

Customize Your Blog

The next step would be to customize your blog to make it stand out. Rather than having the same old generic looking blog interface like everyone else has, make your blog unique and professional.

This will keep people on your site longer.  The layout should make it easy to navigate without too many flashy ads all over the place. There are so many types of blog software on the market that having your own look should not be that difficult to accomplish.

If you use a WordPress blog, you may want to pay for a premium theme.  The theme I use on most of my sites (and highly recommend) is Thesis.  It is very simple to use and there is a ton on support when you sign up!  I also have used Woo Themes, which is a beautifully laid out theme.  I like both of these themes for customizable options.

There are plenty of free themes as well if you are not ready to spend money on a premium theme.

Social Media and Bookmarking

Another part of getting backlinks and ultimately traffic is using social media, such as Twitter and Facebook.  When you automatically add you blog to Facebook, it will add the blog post to your wall.  You can also do the same thing with Twitter.  It is important to balance this with other useful and meaningful status updates because people will get tired of just seeing your blog links and nothing else.

Remember, these are called “social” because it is a two-way street of community – give and take.  If all you do is self-promote, people will probably stop paying attention.

Social bookmarking is a way to also get your blog posts out there for people to read when they want.  Places like Digg and StumbleUpon are examples of utilizing social bookmarks.

This is a brief introduction to blog marketing.  There are more ideas that you can use to market your blog including blog comments, forum marketing, and article marketing.

If you have never had a website, and are not familiar with online marketing these great tips will help you get started. Be sure that you keep your blog fresh and up to date. Staying current is not only good for SEO, but it will also will keep your readers coming back for more.

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